JEM is a platform dedicated to the enjoyment of media. We are built on the principle that if something is for you, you should be able to celebrate it without being told your enjoyment of it is wrong. There are plenty of outlets to talk about the things people hate. Let’s have one place to just focus on what we love.

JEM is not a place for negativity. Neither is it a place for forced positivity. The idea is not that everything is universally always great, that’s not possible. But what we aim to do is to reshape the approach to discussing media, providing a space to focus on the positives.

Not everything is for everyone. The JEM approach is to focus on celebrating media, the things you’ve loved, the things that were for you. If something didn’t work for you, it wasn’t for you. Even if you wanted it to be. If something wasn’t for you, the JEM approach will be to simply say “It wasn’t for me,” and move on. And if something wasn’t for us but it absolutely was for you, please, tell us why it was for you. Give us all the reasons it worked for you, celebrate why it was for you. Maybe you’ll help us find something we missed.

This is the internet. People are going to say things they probably shouldn’t. And the JEM approach to enjoying things is a constant practice. If someone in comments is taking the negative side of things, going against the values of a JEM conversation, the important thing is to stick to the heart of what we’re doing here: be kind, be respectful, and be true to what we believe. All there is to say is “Hey we don’t do that here.” And then we move on. Negativity is a fire. If you fan the flame, you just help spread it. A quick “not how we do things” is a splash of water that gives it no room to grow.

Nope. Our opinions are our own. They’re not for sale. Any sponsorship, support, gifts, or anything of that nature, while greatly appreciated, will never bribe a positive review out of us. If something isn’t for us, we’ll be honest about it. And then we’ll look for someone that it is for. Problem solved.

Absolutely not. Criticism, critique, unbiased reviews, all of that is important and necessary to the growth and betterment of all forms of artistic expression. But at JEM, our aim is to celebrate what we love, not give unnecessary time to what we don’t. Of course some things won’t be for everyone. We’re not going to focus on the reasons not to enjoy something. This is the internet. There’s enough of that already.

We’d love to tell you absolutely not. But we’re human. We’re probably going to slip up. The art of just enjoying things, focusing on what we love, not giving time to what we don’t, not engaging with or stirring the pot of negative conversation is something that requires focus. We’re going to do our best to maintain that focus. But if you ever catch us slip, please give us a gentle “Hey we don’t do that here.”

As Father and Son was created by Timothy and David in 2019 as a way to share the nerdy conversations they had with each other all day with other people. The dynamic of father-and-son conversations was started and continues to live there, along with the awesome community of friends they made there. AsFaS is the first “friend of the site” to JEM — their content lives in their own space, and gets spread out from here whenever they get together to bring their very specific and unique voice and dynamic to the JEM conversation.

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